Valentine’s Day Cookie Packaging Ideas
Get Creative With Your Valentine's Day Cookies This Year
Heart-shaped cookies are the staple of Valentine’s Day. They’re a timeless classic, but let’s be honest. By the time February rolls around, they’re everywhere. Even with beautiful icing and cute packaging, it can be tough to stand out in a sea of pink, red, and hearts.
That’s where thoughtful, creative packaging makes all the difference. The right box or presentation doesn’t just hold your cookies, it turns them into an experience. Whether you’re selling cozy cookie date-night DIY sets or unique gifts with a sense of humor, packaging can be the thing that seals the deal and gets the customer to buy from you.
Below, we’re sharing some of our favorite Valentine’s Day packaging ideas designed to help your cookies stand out, feel intentional, and get people talking this season.
Heart Shaped Cookie Box: A Classic Gift, Reimagined
This is our favorite twist on a Valentine’s Day classic, the box of chocolates, but make it cookies. Our Heart Shaped Cookie Box turns familiar gifting into something more personal, more fun, and completely customizable.
The box comfortably holds 6-8 mini cookies and these Periwinkle or Brighton cookie cutter sets designed to look like assorted chocolates fit beautifully inside this box, giving you a fun, familiar presentation with a fully customizable, baked-from-scratch twist.
Prefer to offer something a little more interactive? Our heart box also fits two full-sized cookies, making it perfect for a couples’ DIY date night kit. Add icing, sprinkles, and our free Canva DIY instruction template, and you’ve got an easy, elevated Valentine’s experience that goes beyond a single treat and turns dessert into an activity.
DIY Gable Boxes
Prefer to offer a larger DIY kit? We have just the thing.
If the heart box is perfect for couples, the Cupid Delivery Co. Gable Box is ideal for everything bigger: Galentine’s parties, family decorating nights, classroom gifts, or double date nights. With room for up to 12 full-sized cookies plus 4 of our small tipless piping bags with icing and sprinkles, this box gives you the space to build a complete, ready-to-decorate experience.
The sturdy structure and easy pop-open design make assembly a breeze, while the playful Valentine’s design adds instant shelf appeal. It’s a great option for cookiers who want to offer a more robust kit that feels festive and fun.
To make kit-building even easier, we’ve also included a free Canva template for a more kid-friendly DIY instruction card.
Playful Valentine’s Packaging
Not every Valentine’s gift has to be hearts and florals. Sometimes the best sellers are the ones that make people laugh. Our playful Valentine’s packaging is perfect for customers looking for something a little different—especially for teachers, kids, teens, and lighthearted gift exchanges.
Our fan-favorite Fry-tastic Teacher and I Only Have Fries for You cookie boxes are fun, unexpected options that go beyond traditional Valentine’s gifts. Pair them with our coordinating French Fry cookie cutter to create cohesive sets that feels intentional while still being whimsical.
For an easy grab-and-go option, our “You’re All That in a Bag of Chips” cookie pouches are a customer favorite. These pouches pair with our Potato Chip cookie cutter trio to make the cutest Valentine's cookies that are guaranteed to catch attention.
Both options are great ways to add humor and personality to your Valentine’s lineup while still keeping packaging polished and professional.
Take a look at some more of our deliciously punny Valentine’s packaging to add a little fun to your holiday cookies.
“You’re a Gem” Cookie Pouches – 6.5″ x 8″ x 2.5″ Cookie Packaging Stand Up Pouch
Price range: $12.70 through $93.00
“You’re All That & A Bag of Chips” Cookie Pouches – 5.5″ x 6″ x 2″ Cookie Packaging Stand Up Pouch
Price range: $10.10 through $74.00
“Love Bites” Cookie Pouches – 5.5″ x 6″ x 2″ Cookie Packaging Stand Up Pouch
Price range: $10.10 through $74.00
Say It with a Cookie! Custom Love Notes They Can Eat
For a more personal Valentine’s touch, our square cookie backers pair perfectly with a letter cookie cutter and edible markers to create cookies that double as heartfelt messages. This setup lets customers customize their cookies after purchase, writing a sweet love note, a Valentine’s message, or even a quick “thank you” to a teacher.
It’s a thoughtful option for anyone who wants to give something meaningful without committing to a full DIY kit. Once decorated, these cookies package beautifully in our self-sealing bags, allowing customers to open and reseal them for gifting while keeping cookies fresh. They can also be dressed up in clear boxes, or finished off with stretch loops, tags, or bows for that perfect Valentine's Day presentation.
Simple to make, personal, and endlessly customizable, this combination is an easy way to turn a single cookie into a keepsake-worthy Valentine’s gift.
Creative Valentine’s Cookie Cutters
We make all of our cookie cutters in-house, from concept and design to 3D printing with food-safe PLA, then straight to your door. While we absolutely love a classic heart-shaped cookie (and don’t worry, we have a few of those), Valentine’s Day is the perfect excuse to get a little more creative.
That’s why we’ve designed a lineup of Valentine’s cookie cutters that go beyond the expected. These cutters are made to pair seamlessly with our greaseproof backers and help your cookies stand out at first glance. They’re perfect for cookiers who want their Valentine’s treats to feel fun and just a little unexpected.
Take a look at some of our favorites:
Sneak Preview: What’s Coming This Valentine’s Day
We have some exciting new Valentine’s releases in the works that we can’t wait to share! Coming soon, you’ll see three flower bouquet cookie boxes, Newsprint, Kraft, and White, designed to turn cookies into stunning, giftable arrangements. And this year we are offering four sets of floral cookie cutters to match match our bouquet boxes: Roses, Lilies, Daisies, and Tulips.
We’re also introducing coordinating tags that pair perfectly with the bouquet boxes, plus a brand-new fry box design, Fries Before Guys, for even more playful Valentine’s packaging options—along with a few more surprises we’ll be releasing soon!
These items aren’t in stock just yet, but you can add yourself to the waitlist on each product page to be notified the moment they become available.
I hope this blog sparked some ideas for your own Valentine’s Day offerings and inspired you to try something new this season. Whether you’re planning a few small gift sets or building out a full Valentine’s collection, a little creativity can go a long way.
Be sure to subscribe to our newsletter, because our next blog will be all about our bouquet boxes and matching cookie cutters, and you won’t want to miss it!
